Using AI Creatively at Work
Foundations · 4 hours · $675 per participant
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THE APPLIED EXPERIENCE
What you’ll work on
Develop alternative concepts and turn one into a storyboard or draft communication asset.
What you will be able to do
- Write a creative brief that states audience, purpose, and constraints.
- Generate alternative concepts and select one with a stated rationale.
- Turn the selected concept into a storyboard or draft communication asset and review it against a checklist.
What you leave with: work products & reusable resources
- Creative brief
- Idea-generation prompts
- Storyboard template
- Asset-review checklist
How the 4 hours run
| A Assess30 min | Define a communication need, the audience, and the criteria for success. |
|---|---|
| X eXplore1 hr 10 min | Idea-generation techniques with AI, moving from many options to a focused concept. |
| I Implement2 hr | Develop alternative concepts, select one, and build a storyboard or draft asset. |
| S Sustain20 min | Review the asset with a checklist and keep the brief template and idea prompts. |
Who it is for
Communicators, facilitators, and professionals developing ideas.
Before you enroll
Basic familiarity with an approved AI assistant.
COURSE COMPLETION
Complete this course
Attend the live instructional hours and submit the course work products listed above.
This individual course has no formal assessment or capstone requirement. The hands-on activities help you practice and apply what you learn.
Digital badges and certificates of completion are issued through Certifier with a verification link.
Formal capstone assessment applies only when completing a full AI Mastery or role certificate pathway through AXL-30.
Course completion and full-pathway requirements →